Building bridges between Higher Education and Corporate L&D

I came across this nice line from my old boss Donald Clark’s blog recently: “Much as Higher Education would like to think it has a monopoly on learning, it is merely one in many, many layers in the learning cake.”

True words and they got me thinking about some experiences good and bad, past and present, that I have had as a learning and development professional interacting with the Higher Education world from the ‘outside’.

An undercurrent of mistrust towards the corporate world?

One standout memory involves being invited to and attending a regional JISC meeting about mobile learning with some colleagues, to share what we were doing with mobile learning in corporates. While the delegates were perfectly nice, the organisers warned us in no uncertain terms upon arrival that we were “not on a sales pitch now”. We were put on a stern warning and made to feel like naughty pupils before we’d even sat down. It was quite a shocking welcome and not the collaborative, friendly approach we were expecting.

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Top ten learning platform trends from 2013

The end of the calendar year is a great opportunity to reflect and take stock of some of the key trends in the learning platforms market that have stood out for me and the team at Epic over the past 12 months. Do these reflect your own views of the market? What was big for you last year? Let me know in the comments, it would be great to share thoughts and notes on what was a fast moving year!

Customers aren’t afraid to switch suppliers

It’s all about the customer, stupid. Everyone knows that, right? Well, I’ve learned a big lesson this year about customer service through the mistakes of others. I’ve lost count of the number of times we’ve picked up new customers who said their last supplier a) didn’t care about them, b) had poor quality of service, c) over-promised and could not deliver or d) behaved like lawyers and charged just to pick up a pen. I even had a new customer reveal that they threw one of our competitors out of an LMS procurement on ethical grounds because they were having a go at us! While it’s kind of nice knowing a competitor is so preoccupied with Epic that they focus on us in their sales presentations instead of on themselves, what is genuinely worrying is what appears to be a trend of falling standards in the industry. Of course, we sometimes make mistakes too, but I do think that our relentless focus on our customers keeps us ahead of the competition.

The drive to good user experience

LMS vendors are continuing to improve usability following years of negative feedback from customers and analysts. Customers are increasingly taking the lead on this, insisting on good user experience in their solutions. This is easier with bespoke platforms which we design from the ground up; however when using an off-the-shelf LMS you are always a bit constrained by the product’s capabilities. But there’s no doubt that Open Source gives you extra flexibility here. Moodle HQ have formed a dedicated front-end team and we have seen a renewed focus on usability in M2.5 and 2.6 which is warmly welcomed. Some of my favourite moments this year have been getting involved in design workshops with students and stakeholders. This is basic stuff, but so often forgotten in technology projects.

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